In this month's blog post we are sharing an interview between Jackie Lutze of Kale and Cotton with our founder, Connie Howes.
Read the full interview below written by Jackie.
Designed in Vancouver Island and ethically made in Bali, Poème Clothing is giving serious boho vibes to our summer wardrobes. It is easy to see why they were featured in our roundup of the best dresses for wedding guests.
These beautifully created pieces are easy to dress up or down, making them a great staple in any warm-weather wardrobe.
We chatted with the visionary founder, Connie, about the inspiration behind her business and the need for ethical production in the fashion industry.
Jackie: What inspired you to start the brand?
Connie: I have always loved fashion, ever since I can remember it has been my biggest passion. After having children and leaving a career in Chinese Medicine, I was adamant about finding something that I was absolutely in love with. This is why I chose to start my own clothing brand.
Jackie: When did you first learn about the need for fair wages and slow fashion?
Connie: Shortly after I started Poème I read ‘Fixing Fashion’ by Michael Lavergne and ‘Magnifico’ by Kate Black. These books describe some of the issues in the fashion industry and how it is one of the most damaging industries on the planet. Reading these books was the catalyst for me to want to produce ethically made clothing only.
Jackie: What does ethically made mean to you?
Connie: To me, ethically made means that as much consideration as possible was made into creating a product that is gentle on the earth, and where no people were exploited in the process.
Jackie: Why is ethical fashion important?
Connie: Because it is the fashion that does the least amount of harm to the planet and the people on it. Everyone on this planet deserves fair and equal treatment in order to better their own lives and the lives of their children.
Jackie: Why is using organic textiles important in clothing?
Connie: It is better for the planet. Dirty crops like non-organic cotton, for instance, are full of chemicals that end up being absorbed into our waters, our soil and into our skin when worn as clothing. Corporations hold a monopoly on farmers in India with genetically modified non-organic cotton seeds, and when they don’t yield high crops these farmers cannot earn enough to survive. There is a direct social and environmental impact connected to the sustainability of our clothing.
Jackie: What role do consumers play in the fashion world?
Connie: Consumers make choices that guide the industry's choices. If consumers choose mostly or only ethically made clothing, then the industry has no choice but to provide such clothing.
Jackie: How can consumers ensure they are supporting the right brands?
Connie: If a consumer is having questions about the ethics of a particular brand then I urge them to do some research into it. Supporting locally made clothing, and supporting companies that are transparent in where their clothing is made is the easiest solution.