If we had to pick two things that seem to be constantly evolving, fashion and technology would certainly make the list. The latest innovative trend to grace the scene is digital clothing. Using a process called digital tailoring, it allows customers to purchase an accessory or item of clothing online and then superimpose it onto a photo of themselves.
The catch? The garment is purely virtual meaning you can’t actually wear it. We’ll say that one more time so you can wrap your head around it: the clothing exists only online.
While the concept may sound utterly ridiculous to some, it does create some interesting opportunities for retailers and designers. Imagine total creative freedom. Designers can now experiment with new textures without being held back by the material world. With self-expression having no limits, we can expect to see some truly unique and interesting garments come about as a result.
One of the main appeals of digital clothing is the positive impact it has on the environment. As you probably know, the fashion industry - particularly fast fashion - can have a destructive effect on our planet and greatly contributes to waste. In fact, 80% of all clothing ends up in landfills or incinerated. With digital clothing, however, you can shop till you drop without having to worry about your environmental impact. Here at Poème Clothing, love how technology and fashion continue to work together to create a more sustainable world.
Some brands are even using augmented reality to help consumers style their outfits better. Not only is this convenient during a time when leaving home is discouraged due to safety restrictions, but it gives mobile shoppers the opportunity to experiment with different looks and have some fun with fashion. Thanks to the magic of digital clothing, you can now shop sustainably and continue to post those cool #ootd photos from the comfort of your home.
Finally, digital clothing can truly be made to fit any body, no matter the size or shape. That’s right: it’s fully-inclusive. In the fashion world, where there is still so much work to be done to ensure every body type is celebrated, we think this is a great step in the right direction.
We know the concept of a digital wardrobe may sound completely ludicrous to some, but when we think about the fact that so many of us spend a huge portion of our lives online anyway– especially with the effects of COVID-19– there’s definitely an appeal to it.
COVID-19 has forced us to rely on the digital world even more than usual – that’s why the concept of a virtual wardrobe appears a little less foreign on second thought. For the future of fashion, digitalization may be just what the world needs to ensure sustainability and resilience while truly promoting self-expression and accessibility.